Star India has assigned IT company IBM for the implementation of SAP ECC 6.0 applications for its business processes. The agreement is expected to enhance the process efficiency, which will aid Star India to support its customer experience and get control on the company’s net margin.

“In addition to IBM’s strong credentials, the team showcased excellent knowledge of our domain and was able to put us at ease from day one. We strongly feel that in order to provide the best customer service, it is imperative to be flexible and agile to the changing needs of the market place. The SAP solution, implemented by IBM, will allow us to do that.”

said Sanjay Jain, CFO, Star India.

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“We are delighted to have made in roads into the Media and Entertainment space in India. We strongly feel that this is a market with a lot of potential, although it is also one of the most competitive industries in the world. IBM offers an unmatched breadth and depth of services that drive business results for clients like STAR India, allowing them to strictly focus on their customers.”

Sandip Patel, Managing Partner, Global Business Services, IBM India/ South Asia remarked,

IBM Global Services works closely with over 2,200 organizations in India, spanning across varied industries, providing them diverse spectrum of IT services. 2008 saw the company signing up customers — small, mid-sized and large — across all the key industries and regions. This partnership will strengthen IBM’s leadership in the domestic IT services market and bring about significant Business Transformation engagements. This deal with Star India was signed in February 2009.

About STAR:

STAR is a leading media and entertainment company in Asia. STAR broadcasts over 60 television services in 13 languages to more than 300 million viewers across 53 Asian countries. STAR and its joint venture channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay, Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel), sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews Channel).

STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies, STAR businesses extend to filmed entertainment, television production, cable systems and distribution, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com

About IBM:

For more information about IBM, visit www.ibm.com.

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