I had subscriptions to a few web sites that are quite big in content, but I think they lack courtesy. Though they are very popular across medias, however a small loophole can actually bring out the reality. And the reality is they don’t have unsubscribe link, or even if they have they don’t show it! Okay, I think its time to disclose the biggies:

• BollywoodHungama.com (Formely IndiaFM.com)
• IN.COM (A Network18 Venture)

Talking about IndiaFM, its a very popular website for Bollywood News, it has several brand associated with it one being Mr. Taran Adarsh who’s very popular as an Industry analyst. Quite a large user traffic and a Google Page Rank of 6. I think that is pretty definitive.

IndiaFM includes an unsubscribe link (an email address: unsubscribe@bollywoodhungama.com) at the very bottom, and that is how every one works, however the font size for the unsubscribe links are always compromised. But, and yes here comes the ugly part the link doesn’t works! I search the site, and NO you don’t have it. You don’t have any setting or link that says opt-out, unsubscribe, leave us, R.I.P.

Now lets come to IN.COM and believe me its a very-very big website. If you want to have a look at statistics – follow here.

So, now how about IN.COM, I really don’t like their mails. All they do is meshing up things spread across the web. So I really thought of unsubscribing from the emails, and Voila’ you don’t even have a link down below the email, just a quote -

Please go to http://www.in.com to unsubscribe

And would you believe it, you have everything on their web site (you can find almost the whole web out there), except the unsubscribe link. Some times its even harder to find where to log in!

That’s just 2 of the shoal of big sharks out there. But I believe I’ve done my job of putting them naked in front of you. I’ve mailed them long time back too, but haven’t got the response for the emails, probably they ended up in their junk box.

I’m quite sure they don’t have an real auditing department doing the real checking, and I’m damn sure since they have started making money out of absolutely nothing of their own, they would not be worried about the email ordeals people are going though.

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