Pixaaza Technology

Here’s another quickie, Google now backs Pixazza a new advertisement technology, its quite similar to what Google has been doing with the text – showing advertisements based on the text on the webpages. Pixazza is very similar to that except that it applies to the pictures. People tag the pictures (or part of the picture) with the links of the online merchants, they are given commissions based on the number of hits, their links recieve.

Pixazza’s “experts” are paid a commission based on sales from their links. The start-up also employs reviewers that track the links. “There’s a work queue of all the images that come in and you can see which are high-traffic images and which are interesting to users,” said Bob Lisbonne, chief executive of Pixazza.

Pixazza has signed up with Amazon.com, Bluefly and Zappos. Pixazza is currently targeting Fashion industry as per the teh CEO Bob Lisbonne. However there are other websites which are following similar for years, one of them being – Coolspotters. Somewhere in the world of web even Microsoft has filed a patient for the technology even before Pixazza, but I guess they got late!

But still I believe, Pixazza has an edge over everything -

• It has “the publisher” involved, that means people can use a single line of javascript to use technology for images on their site.
• People will do anything to make money (even if it takes hours to tag pictures), so tagging isn’t a problem, its good.
• They have Google to support them!
  • Google can utilize Pixazza’s technology with their image labeler, and ultimately with Adsense
  • Google can ultimately acquire Pixazza

Well that was it, It wasn’t quick.. right? Anyways I hope you have learnt a new technology coming your way.