Most of the webmaster’s are aware of Google’s Offering – Google Analytics that is like a biggest ever tool webmasters and marketers could get and for FREE, and there’s alexa with their offering of site graph & rank without a sign-up and a lot more available for free. However the NEWS is Yahoo! yup Yahoo! is coming up with their own tool called Yahoo! Web Analytics.

Yahoo! web analytics is the result of acquisition of Tensa Kft., commonly known as IndexTools done in April 2008. Yahoo! needs metrics and campaign analysis tools for its Advertisement offering. Well what Yahoo! promises to give is “raw data” that means that you would be able to apply all kinds of analytics and get the answers what you want. Yahoo! also promises to give a nice drag-and-drop UI and I think that has always been a part of yahoo startegy to give glossy interfaces to customers, sometimes I feel they become to heavy on the browsers/clients/bandwidth. I personally like the Google’s UI – plain, clean and simple.

Currently the service is available to Yahoo’s small-business customers who have their sites hosted and advertisement partners, Yahoo! promises to deliver the tool by 2009 to the community at large. Till then keep guessing what’s in store for you?