When the financial markets are going cracks with stones of bad debts, Apple has a different perspective of innovating things and keep its market sturdy. Apple has come up with a brick of its own – Apple Brick. Its not a laptop, Its not a technology.. Its an innovation in manufacturing process for laptops.

News has been about how laptops will be manufactured is what BRICK is all about. Some sources suggests Apple will build the notebook out of a single piece of carved-out aluminum—a brick.

If you’re working with one single unit of metal, you’re reducing a lot of the materials costs and also a lot of labor time on assembly,

Keller, an Analyst at market research firm iSuppli

• Using a single piece of metal would also provide the opportunity for the kind of design flourishes that distinguish Apple and its chief executive, Steve Jobs.

• Screws might be minimized or eliminated entirely. Seams joining different pieces of metal would disappear. In short, these notebooks would be unlike anything else on the market in appearance and design.

But coring out a block of aluminum, while fairly common in some products, such as types of wireless telecom gear. It is a slow process. The issue for Apple, which would presumably be doing it millions of times, would be speed. It’s very time-intensive. Presumably, Apple could bring innovation aimed at streamlining the manufacturing process.

Keller

In May 2007, it filed for a patent on a design for “enclosure parts that are structurally bonded together to form a singular composite structure…. That is particularly useful in portable computing devices such as laptop computers.”

So, if all the points are to be taken into consideration laptops MacBooks could be cheap. But I won’t expect Apple to be selling them at a the same price they would be selling in other countries (iPhone was launched in India priced thrice the price of iPhone in US).